Nowadays, it is easy to create a website but driving traffic to your website is difficult. Google algorithm is getting smarter day by day, and without having complete knowledge of SEO, you will face some difficulties to rank your website.
The key to driving traffic to your website is SEO (Search Engine Optimisation). SEO is a very significant part of Digital Marketing as it helps your website to get ranked. Just creating a beautiful website won’t attract traffic to it but doing SEO practices will.
It is also essential to know the tips and tricks of SEO to help your website reach a bigger audience much faster.
Here are five effective SEO tips which will help your website and business to grow:-
Keyword Research and Density Matters
Great content is created by adding primary and secondary keywords. But to know where to add these keywords plays a significant role in driving an audience to your website.
The primary keyword should be the principal focus of your landing page. These keywords should connect with what your brand is about and what it does.
You should also focus on one or two long-tail keywords so that your target audience finds your website. These Keywords can be added in page URL, header, title tag, and meta description.
It is also essential to keep the density of keywords in mind as adding way too many keywords will lead to Keyword Stuffing.
Backlinks will help you improve your SEO rankings. These links are earned when any other high site authority website links to your web pages. Backlinks help to boost the authority and trust of your website. And as a result, it will improve your website ranking, and more audience will be able to reach your business.
Creating valuable content or sharing your content with these credible sites will help you earn backlinks. So, to attract more traffic trying to get as many backlinks as you can.
Explanatory but Short URLs
There is a way to write URLs that will generate more traffic to your site. A powerful URL will contain:
- Keywords: You should add one or more keywords to your URL which will relate to your business.
- Short description: The URL should be short around 60 characters because many engines can not process long URLs. And this will result in a low ranking.
- Easy Language: It should be easily understandable to the readers. And the audience will be able to comprehend what the website is about.
Structure of your Content Matters
Content that is well structured and easy to read by your audience can do wonders for your website. Now you must be thinking, what is well-structured content?
A well-structured content contains a heading, subheadings, paragraphs, and short sentences. Sentences should typically be 20 or less than 20 words. Heading and subheading help the reader and search engines to understand your content easily. If the search engine understands your content your ranking will be improved automatically.
Now it is also important to add easy-to-understand and informative content which your audience can easily digest.
Target Feature Snippets
In search engine results pages (SERPs), featured snippets appear at the top of the list. Typically, they are presented in bullet-point format, as quick how-to guides, or as short questions and answers. You automatically appear at the top of the SERPs if your content is selected as a featured snippet by Google. So, yo can always use this strategy to grow your business.